- Develop and execute B2B marketing strategies
- Generate and nurture qualified leads among creators, publishers, agencies, and brands
- Plan multi-channel campaigns across email, paid media, social media, events, webinars, and partner channels
- Create B2B content and sales materials, including case studies, presentations, landing pages, reports, and newsletters
- Support Sales and Business Development with lead-generation campaigns, account-based marketing, and tailored materials
- Collaborate with Product, Analytics, Performance Marketing, and Creator Success teams to ensure consistent and effective communication
- Research market trends, audiences, and competitors to identify new growth opportunities
- Track campaign performance and continuously optimize activities based on lead quality, conversions, costs, and business impact.